New Delhi: Delhi BJP’s campaign slogan for April 23 civic polls, which was launched on Friday, has failed to impress central leadership. Party insider said that the central leadership has asked the state unit to prepare another slogans and launch it by next week. Despite being impressed with the theme song, which was sung by Delhi BJP president Manoj Tiwari, central leadership also directed the state unit to record another song targeting Delhi chief minister Arvind Kejriwal, whose Aam Aadmi Party is making debut in municipal polls in the national capital.
Delhi BJP’s campaign song, slogan and poster for the civic polls were unveiled on Friday at a function attended by several party leaders, including national vice-president Vinay Sahasrabuddhe.
According to party sources, Central leadership is not happy with the theme song Naye Chehre, Nayi Oorja, Nayi Udaan…Dilli Maange Kamal Nishaan.
“Central leadership is not happy with few words like ‘Nayi Oorja’ (new energy) and a few others, saying that it fails to make an impact. Central leadership has directed state unit to come up with a new slogan or theme line for the civic polls. They also directed that once the new theme line came up by next week, the party must withdraw the one released yesterday,” they said.
A senior leader at party ruled North Delhi Municipal Corporation also raised objection to the slogan. He said that “naye chehre (new faces)” was sending wrong signals among voters and it shows sitting councillors, who were denied ticket, in a bad light.
While launching the theme song, Mr Manoj Tiwari had said that there is a lot of negativity in the atmosphere and Delhiites are being misguided by the Delhi government, the the BJP is starting its campaign on a positive note. Sources appreciating the song, said that central leadership clearly directed that state unit should come out with a new song targeting Mr Kejriwal and his government and party.
After the central leadership’s direction, the Delhi BJP leaders started questioning the creativity of the publicity team.
