Experts to handle Delhi police tweets, FB posts

New Delhi: The next time you come across a witty tweet, don’t be surprised when you come to know that it is from the Delhi police’s official handle.

In an effort to keep pace with the raging social media trend, the Delhi police has hired experts to operate their social media accounts on Twitter and Facebook.

A senior police official said that this will not only enhance their presence but will also proactively engage the users in spreading awareness on a daily basis.

“We have hired an agency that will generate content for Twitter and Facebook as per our requirement. The content generated by the agency will be scrutinised by the concerned police official before putting it on the official Twitter handle and Facebook page of Delhi police,” said a senior police official.

The purpose of hiring an agency is to generate content as per trend among the youth. The agency was approached because officers are mostly engaged in the maintenance of law and order and do not get time to keep the Twitter account or Facebook page updated. “We are going through a list of hash tags for the Twitter handle. The updated version of Delhi police Twitter handle will be available in a couple of days,” he added.

The Delhi police, which joined Twitter in 2015, has 1,21,500 followers and 8,738 tweets. While on Facebook, 96,844 people have liked it.

The Mumbai police is much ahead in terms of its social media presence. It has been liked by 1,64,220 people on Facebook and is followed by 2.77 million people on Twitter.

Until now, the Delhi police was posting photos of its officers holding criminals or messages on festivals. Though all tweets posted from its handle were informative, it lacked spunk and has thus failed to connect with the audience, said an official.