30 areas in city, including Park Street, selected for move.
Kolkata: Hordes of advertisement hoardings that lie scattered in the city and are an eyesore for Kolkatans will soon be done away with. The Kolkata Municipal Corporation (KMC), in a significant stride to curb visual pollution, is introducing LED boards for putting up advertisements instead of hoardings.
“We will gradually convert as many street hoardings as possible into monopoles in the form of LED boards for the purpose of beautification. This will help in putting up a good number of advertisements on a single board and will also significantly reduce pollution. Thirty places in the city have already been selected for the LED boards, including Park Street, Gariahat, Chandni Chowk, EM Bypassatc,” member mayor in council (advertisement) Debasish Kumar said.
KMC officials in the advertisement department feel that the move will also clear the ground (footpaths) for pedestrians and vehicles. As per plans of the KMC, advertisements in the LED boards will be a combination of various government projects like Kanyashree, Sabujshree, Sabujsathi, Khadyasathi etc. as well as those of the private ones, which are in a contractual agreement with the KMC.
“A good number of private agencies have evinced interest and appealed to us to increase the period of agreement with them that is usually of three years. When we gave them the proposal of the LED concept they accepted it well,” an official in the KMC advertisement department said. At present, the KMC earns a revenue of Rs 16.79 crore annualy from the 230 hoardings alloted to various agencies.