Kolkata: Stressing the need to strengthen road safety campaigns in the state, West Bengal chief minister Mamata Banerjee on Wednesday asked the transport department to ensure that every vehicle has “Safe Drive, Save Life” stickers pasted on its front and back sides.
The state government launched the “Safe Drive, Save Life” drive in 2016 as part of its initiative to inculcate a “sense of safe driving and responsible road behaviour” among people.
Ms Banerjee, who inaugurated 20 state-run Volvo buses, 21 trauma-care ambulances and 13 wrecker vans here, said the transport department would involve children for the sticker campaign “as the motorists might be more receptive to their requests”.
“Once the weather improves, we will rope in young boys and girls to paste the stickers on the front and the back sides of the vehicles at traffic intersections,” she said at the programme, in presence of transport minister Suvendu Adhikari and senior transport officials.
The newly inaugurated Volvo buses would ply between district headquarters and Kolkata.
The objective of the sticker drive is to drill the message of road safety in the minds of people, Ms Banerjee said.
“The ‘Safe Drive Save Life’ stickers, in big fonts, will have to be pasted on two ends of the vehicles to instill traffic discipline,” she asserted.
Talking about the new Volvo buses- ‘Banglashree Express’ – Ms Banerjee said these high-speed vehicles would provide “comfortable and economic travelling experience” to the public.
“Twenty new buses, each worth around 1.5 crore, have joined the fleet and six more will hit the road in the near future,” she said.
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