The initiative by Tropicana will see brand plant at least 1,500 trees aimed at benefiting farmers in the Harda district of Madhya Pradesh.
New Delhi: This World Environment Day, popular beverage brand Tropicana has decided to help consumers plant trees through the ‘Tropicana Gift A Tree’ initiative.
For every purchase of the brand on e-commerce site Grofers, they will plant a tree Madhya Pradesh. Tropicana will plant at least 1,500 trees, aimed at benefiting farmers in the Harda district of Madhya Pradesh.
Speaking on the initiative, popular actor, Kartik Aaryan who too is a part of the effort said, “Being a part of conserving nature is something that comes naturally in me. It is something we all have done in school, heard about it, learnt about it. I just feel if everyone does their bit, we are in a safe zone!”
He further added, “It is an excellent initiative by Tropicana to gift trees back to nature. ‘Gift a Tree’ is a good way to do something for nature where the fruits come from. I share the brand’s vision of giving back to nature. Coming from a middle-class family, I was always taught to value what we have and to be environmentally responsible at a personal level. I am excited to do my small bit with Tropicana to raise awareness for the need for planting more trees for the environment.”
Speaking about the initiative, Vineet Sharma, Brand Director– Tropicana, went on to say that the brand isclosely linked to nature as all their products are made from the fruit of nature. Their initiatives, he added, is a step towards giving back to the environment.
Tropicana Gift A Tree was initiated in 2017 with the objective of raising awareness and action for environmental protection. Over 25,000 trees were planted last year in partnership with grow-trees.com.
Speaking about the initiative, Prashant Verma, Vice President- Marketing, Grofers, added “We are delighted to partner with Tropicana on this great cause. We must appreciate its importance and take forward the call to protect the Earth that we all share.”
This year, the company commits to planting an additional 1500 trees towards farmers in Harda district, Madhya Pradesh.