Guwahati: Bollywood actor Priyanka Chopra flew to Guwahati from Mumbai on Saturday after accepting her appointment as the brand ambassador for Assam Tourism. Priyanka said that she would leave no stone unturned to promote the diverse cultural and natural heritage of Assam across the globe. “I intend to promote the state on global platform. Despite my busy schedule, I will take out time to promote my state,” the actor said.
Welcoming Ms Chopra, Assam tourism minister Himanta Biswa Sarma said that Assam Tourism has chalked out an unique plan — ‘Amar Alohi’ (Our Guest) to promote tourism and depict the state’s cultural heritage for the global audience. “We are going to promote it at large scale by facilitating hospitality training to rural youths,” he said asserting that his government was committed to harness its potential in the tourism sector.
Priyanka, who also visited the Kamakhya temple said, “I have been associated with Manipur for my film on Mary Kom. What I have felt that entire Northeast is the crowning glory of India but each state has unique beauty and heritage of its own.” The Bajirao Mastani actor denied that law and order situations cause problems for the state tourism industry. “I am sure that government is quite vigilant to these issues. Each state has problems, but it doesn’t imply that we should not take initiative for its betterment,” she said.
The actor reiterated that she would never let down the state and Assam’s unity and integrity appeal to her the most. Priyanka addressed a meet of international tour operators. Mr Sarma who had announced that Assam has set aside Rs 460 crore to promote state tourism also unveiled state tourism policy.
