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John knows how to sell

John Abraham is increasingly proving himself to be a smart businessman.

John Abraham is increasingly proving himself to be a smart businessman. His next film I, Me Aur Main has been reportedly made on a budget of less than '20 crores and if insiders are to be believed, then John is well on his way to ensuring a smooth run for the film at the box-office. A source connected to the film says, “Since the sale of satellite rights, music, home video and overseas collections are bringing in a good sum already, the film has recovered the making cost. Now all that is left to cover are the prints and advertising expenses and that is bound to come by through the domestic box office collections.” Speaking of the film, John says, “I am very proud of my director Kapil Sharma for making such a beautiful film — the film speaks a different language altogether. Money will come but I also want my audience to enjoy the film and appreciate the fact that we have tried to create something new.” It’s the audience that matters the most to John. He says, “Yes, I, Me aur Main is already a commercial plus. However, is that good enough No, not really. The film is much beyond commerce.”

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