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Increased purchasing by higher income households suggests further support is needed to help low-income new parents increase produce as a part of their families diet. (Representational/Pixabay)

New parents with higher income have healthier spending pattern

New parents with high-income purchase more produce: Study.

9 July 2019 9:49 AM IST

Consumers could benefit from this research by being more aware of how pricing may influence their shopping decisions. (Photo: Representational/Pixabay)

Shoppers willing to spend more when cost is presented as 'add-on'

Study finds shoppers more likely to shell out for premium option when extra cost is 'add-on'.

12 Sept 2019 8:47 AM IST

Akshat Malik, Founder & CEO ClickOnCare.com

The FMCG Influx amiCovid-19 Pandemic - A CThe FMCG Influx amid...

Skincare, Haircare, Personal care, Immunity and Sanitization Products managed to capture the market cap with a tight...

13 Aug 2020 5:58 PM IST

Lavanay believes in the creed of progress through knowledge-sharing.

Lavanay Bhadwal: From employee to consumer behaviour expert

Apart from ECD, Lavanay is also involved in several other projects

14 April 2020 4:49 PM IST