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Ikea, famous for its self-assembly products, faces a tough challenge in India where people are not used to having to put together assemble furniture themselves, analysts say. (Photo: AFP)

'Saare jahan se achcha', plays Army band as IKEA opens store in...

The store in Hyderabad is first of 25 outlets the Swedish furniture giant hopes to open by 2025 across country of 1.25...

9 Aug 2018 12:15 PM IST

Swedish home furnishings major IKEA will also have an online channel for its customers. (Photo: AFP)

As IKEA opens first store in India, here are 5 major challenges it...

IKEA is spending USD 1.5 bn in India but analysts reckon it is going to be several years before it starts seeing...

9 Aug 2018 10:40 AM IST