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Insta-brand influencers

These city youngsters have a huge following on new media and are considered experts in their respective fields even...

31 Oct 2017 12:15 AM IST

Pakistan has strict notions of masculinity where men are often expected to be austere and flamboyant styling is to be avoided. (Photo: Pixabay)

Pakistani men assert their right to be groomed as male beauty booms

There is this whole lot of clever marketing of male beauty products which is spurring demand

22 Feb 2018 10:27 AM IST

Set your face make up at various stages with the powder at every stage of the makeup. (Photo: Representational/Pixabay)

Beauty brands tap TikTok influencers for holiday campaigns

Reuters spoke to several marketing heads and agencies who worked on recent TikTok campaigns for cosmetic companies.

25 Dec 2019 3:56 PM IST

Lets leave the humble brag behind, along with a few other oversaturated, cloying or just plain silly cultural quirks that deserve a big goodbye. (Photo: AP)

Quirky phrases that must be phase out in 2020

Let's cancel OK Boomer' in 2020, and the humblebrag, too.

7 Dec 2019 1:12 PM IST

Freddy Birdy, a bar and restaurant designer, is also an artist and adman.

Some professionals have more Instagram followers than movie stars,...

These 'influencers', who offer more than just pretty pictures, are the rage on the social media platform

27 Jun 2020 7:07 PM IST

An influencer is someone who has an impact on a specific set of audiences.

Fashion Brands Are Leveraging Digital Influencers for Hypergrowth

Influencer marketing has proven to be a significantly important part of the marketing strategies of beauty and fashion...

8 July 2021 11:24 AM IST

How To Gain More Followers On Instagram

Promoting your brand and product will happen only if you have potential followers in your account

23 Aug 2021 10:18 PM IST