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Retailers should encourage existing customers to recommend the brand to their peers for upcoming gift giving occasions. (Photo: ANI)Life
Effective means to improve customer engagement with brands

Here's how you can improve customer-brand relationships.

31 July 2019 9:57 AM IST

Ikea, famous for its self-assembly products, faces a tough challenge in India where people are not used to having to put together assemble furniture themselves, analysts say. (Photo: AFP)Business
IKEA apologises after customer reports caterpillar in his food

During the inspection, it was determined that the store was not complying with waste segregation norms.

3 Sept 2018 9:31 PM IST

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