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Studies have shown the adverse impacts on consumer trust, thereby affecting uptake of digital services in case of data breaches, or lack of data protection at the service providers end.

Why building consumer trust is vital in an age of data-driven...

The theme to mark this year's celebrations is Trusted Smart Products .

15 March 2019 12:15 AM IST

March 15 is observed as World Consumer Rights Day by the Consumers International, a world federation of consumer groups. (Representational Image)

Consumer: The uncrowned king

In 2014, the Indian government realised its importance to recast this consumer awareness campaign that started in 2005.

15 March 2017 2:33 AM IST