Helo Partners with India's biggest Entertainment show Bigg Boss Season 13'

Reiterating its commitment to provide its community of over 50 million monthly active users access to popular, trending and engaging content, Helo has launched a strategic partnership with leading entertainment show Big Boss Hindi Season 13, hosted by Salman Khan.

As part of this partnership, Helo is offering users exciting opportunities to meet and engage with the contestants of the hit reality show. One lucky Helo user will stand a chance to meet the contestants and feature with them in one of the weekend episodes.

This partnership between Helo and Bigg Boss Hindi Season 13 comes after a series of successful stints with the regional versions of the show in Kannada, Marathi, Telugu, and Tamil. As a part of its Bigg Boss Kannada partnership, Helo launched an in-app engagement campaign, where Helo users got to interact with their favourite BBK contestants by following the trending hashtags #ಬಿà²-್ ಬಾಸ್ ಚಾಲೆಂಜ್ as well as the contestants’ personal accounts. Through the hashtag #ಬಿà²-್ ಬಾಸ್ ಚಾಲೆಂಜ್, Helo users selected tasks for the BBK contestants to perform during the show.

Helo also recently partnered with Bigg Boss Marathi for its second season as its social media partner and gave select Helo users a chance to become the ‘Caller of the Week’ and ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice.

Helo users will also get day-to-day updates on all activities at the Bigg Boss house and the show’s contestants, by following the official handle of Voot/Colors on the app. To further engage with the viewers and Helo users, official Bigg Boss fan page of the reality show’s contestants will provide all the latest news and updates from the show. This fan-generated content will be shortlisted and featured on the Bigg Buzz episode. Each week, one fan will win a hamper or referral point from Helo. The show went live on 29th September, airing from Monday to Sunday.