The TV industry is expanding in India and Cloudwalker views this as an opportunity to leap where few others have ventured beforehand.
Cloudwalker is one of the fastest-growing brands in India’s budding television industry. The TV manufacturer has managed to penetrate the market where only a handful has brands have found success. This growth has not come easy and so The Asian Age has sat down with Mr Jagdish, CEO of Cloudwalker and spoken at length on the company’s plans for this year:
The Asian Age (AA): Product line up for the upcoming year
Mr Jagdish: Since CloudWalker aims to transform home entertainment into a vital part of the digital ecosphere, this year we have some ground-breaking products lined up to start with. The CloudWalker 4K LED SMART SCREEN – 43”, 55”, 65” starting Rs. 22,990/- is way more advanced than a mere Smart TV. It promises complete Entertainment, Personal Computing and Child Safe Entertainment all into one screen. It is also equipped with a cutting-edge 4K-HDR 10 display, Android 7.0 Nougat, 1 GB RAM, 8 GB storage and high-performance processor along with wireless keyboard & mouse
The CloudWalker BURST TV soundbar is yet another revolutionary gadget we launched this year that will add a dynamic sound to any smart TV and elevate the viewing experience which is just not possible with the mere TV sound. Equipped with a cutting-edge Bluetooth 5.0 Technology and 11 LED Party Light modes, the 2.1 Channel Bluetooth Soundbars come in 2 variants - BÜRST I2000 50W with a built-in subwoofer and BÜRST E3000 100W with an external subwoofer delivering powerful sound output.
AA: USP of the products and current business opportunity in the Indian market
SMART SCREEN – Our SMART SCREEN is smarter than a Smart TV. It is a one-of-its-kind, multi-tasking screen that offers you the latest innovation and smart upgrade for home entertainment, work, Child-safe entertainment, education & more. In fact, it redefines the way we use big screens at home. Almost everyone today arguably spends most of their time looking at screens, juggling with multiple devices at home, be it for entertainment, personal or office computing work, fulfilling kids’ entertainment, school homework and project needs at home. The SMART SCREENS lets people #DoItAll and helps save a lot of time and effort while trying to switch across multiple screens for individual family needs. Moreover, with our state-of-the-art technology and expertise to specially curate content with official content partners, SMART SCREEN will make it easier to switch between entertainment, work, play and an array of daily tasks, without compromising on the factors of quality and engagement.
BURST TV Soundbar – These dynamic Soundbars have been perfectly designed to amplify any Smart TV sound for enhanced home entertainment & more. Equipped with the latest Bluetooth 5.0 Technology, built-in or external subwoofer variants and 11 LED Party light modes, the premium and sophisticatedly designed Soundbar are all set to redefine the smart home entertainment. It will give every Smart TV the sound boost it deserves and promise an amplified TV experience that fits in perfectly with today’s increasingly digitally connected lifestyles
Cloud TV OS – Cloud TV is a Certified AOSP operating system for all Android-based smart TVs. Comes equipped with a built-in App store featuring licenced & certified Partnered apps and a built-in Content discovery engine that discovers and curates thousands of digital content across global platforms for Smart TV entertainment. It also allows for end-to-end customisation possibilities with custom branded launcher and themes to choose from, giving total control over UI/UX development for any Smart TV brand. Currently, Cloud TV is trusted by leading India TV manufacturers & brands using the certified Cloud TV OS for various Smart TV brands.
AA: Which all kind of innovation customer can expect from CloudWalker in the near future?
Mr Jagdish: CloudWalker endeavours to redefine the future of Smart TV Entertainment by initiating personalised & content recommendations for entertainment powered by Cloud TV OS through its range of 4K LED SMART SCREENS AND SMART TV. The SMART SCREEN users are able to control their entertainment directly via voice through the innovative voice control integration feature.
AA: What is the company's current turn over and target for this year?
Mr Jagdish: CloudWalker has seen exponential growth in the past 5 years. It currently stands at a net worth of more than INR 150 crore and is aiming to go for higher revenues with the expansion of its product portfolio and reach. At the beginning of the new decade, it targets selling 5 lakhs + Smart Screens and 3 lakhs + Soundbars by the next fiscal year.
AA: Take on the competition in India
Mr Jagdish: The demand for Smart TVs in India is rising by leaps and bounds. It is growing hand in hand with the rapid increase in demand for OTT services and on-demand content, which has witnessed explosive growth. Likewise, the competition in the Indian smart TV space is intensifying on the back of increased spending power and aspirations of Indian consumers. As a result, leading smartphone brands too are making a beeline to grab a share of the smart TV market. This has resulted in a massive clutter. The existence of multiple smaller and larger players in the online space has resulted in stiff competition where TV makers are even dropping prices and compromising on the brand value to sustain in the marketplace. Amid this intensified market situation, CloudWalker has introduced the innovative 4K LED SMART SCREENs with more value than a Smart TV at affordable prices and has no competitor in the Indian market at this point in time.
AA: Target markets?
Mr Jagdish: Since we are an online-driven company involved in online distribution and sales, our products have been made available on Amazon, Flipkart, PayTM, Tata CLiQ & Croma online for purchase all over India
AA: CloudWalkerconstantly bringing the best and the smartest to its consumers
Mr Jagdish: CloudWalker is a tech company focused on creating digital solutions and delivering unmatched UI/UX for Indian customers. From streaming devices, Smart TVs, Smart Screens to Soundbars, CloudWalker has always innovated keeping in mind the changing needs of the consumers. Our ground-breaking offering 4K LED SMART SCREENS are testimony to it. Equipped with an entertainment mode for multimedia playback, personal computer mode, child-safe mode, mobile connectivity, a content discovery engine, content partners, etc. the latest innovation is a perfect solution for the Indian household, bringing everything in one place. Miles ahead of the Smart TV technology, our Smart Screens are a revolution in the Indian TV industry.
AA: Focus on high-value products yet competitive & affordable pricing
Mr Jagdish: CloudWalker always has been a trend-setter in the Indian TV industry and creates breakthrough technology for its customers. Reviewing the fast-changing consumer needs in the Indian household across multiple devices and usage at home, CloudWalker is always tuned to innovate with the latest technology and offer what matters the most to the users. Aiming to bring digital entertainment into the living room of our customers and catering to the middle and upper-middle-income class audience, we endeavour to offer the best to the users with honest pricing.
Our latest innovation i.e CloudWalker 4K LED SMART SCREEN is a multitasking screen for home entertainment coupled with home computing, child-safe entertainment and learning on a single screen. Indian customers usually juggle with multiple devices at home and use screens interchangeably. Moreover, an average Indian family of 4 with 1 or 2 kids have requirements of individual personal entertainment, home computing needs for work and child’s school academic needs on laptop, tabs or phones, etc. In such situations, they find it difficult to buy 2 individual laptops additionally for the kids. Also, parents today are constantly worried about their kids’ exposure to smart devices and streaming apps on TVs. The CloudWalker SMART SCREENs put all the fears and apprehensions to rest with its Child-safe content for entertainment, which comes with password-protection to ensure a safe entertainment and learning device for the kid. Parents can also use it to help children with their school homework, projects or research and alternatively use it for their personal entertainment needs or work on the in-built PC mode. That said, the Smart Screen has been positioned with affordable pricing to enable an average Indian middle-class family to buy an aspiring product that adds value to their life.