DLF Shopping Malls has unveiled its retail Phygital application 'Lukout.' The app is a one-stop solution that is said to offer personalised proximity based engaging content in terms of latest looks, trends and real-time location-based offers while providing conveniences — One touch parking payment, one-touch valet, one-touch concierge along with having its own social network. For retailers, the app provides a platform to enable channel-based consumer targeting and further allow brands to host their virtual store's fronts on 'Lukout' to enhance discoverability and device proximity campaigns to target consumers via big-data powered analytics dashboards.
DLF Shopping Malls has partnered with Alibaba Cloud for providing big data, artificial intelligence and high-powered computing capabilities and Firefly (a JV of Airtel and Vodafone) for providing ‘We Connect’ — it is a Wi-Fi experience compliant under the most recent future ready GDPR regulations.
In addition to this, the brand has also partnered with the German IOT major Minodes – a Telephonica Next company to deploy big-data powered deep consumer analytics across all the retail properties of DLF Shopping Malls, building data-rich analytics for highly granular user behaviour, heat maps, dwell times, life-time repeats and real-time in-store conversions.
To realise a unified interconnected ecosystem for retailers and consumers, DLF Shopping Malls has associated with Hogarth WorldWide to develop the Phygital application ‘Lukout’ for providing real-time personalised hyper-local experiences for millions of consumers.
