Detel has tied up with Walmart India stores to sell its range of products in the Indian market. Walmart India Private Limited is a wholly-owned subsidiary of Walmart Inc.
Detel is moving beyond its traditional route of reaching out to its customers. Right from tapping communities like Dabbawala, to opening its exclusive stores and now by associating with the giant retail brand like Walmart, Detel is aiming at making its products easily available across nooks and corners of the country. The objective is to strengthen its foothold across metros as well as in Tier 2, 3, 4 and 5 cities in order to build a connection with its audience.
In order to expand in offline retail presence, Detel has tied up with various brands like Spencer’s, Relay, Vivek’s, Metro Cash & Carry, etc. The company also plans to open 100 Detel Shoppee by 2020 to further fuel its expansion plans
