Apple Inc’s news service has reached 100 million monthly active users and customers spent more than USD1.4 billion in the App Store between Christmas and New Year, the latest signs of growing revenue from the iPhone maker’s services business.
With demand for smart phones and other hardware peaking, Apple has been striving to boost sales from purchases of apps and subscription services like its newly launched Apple TV+ streaming service or Apple Care maintenance packages.
The company said that between Dec. 24, 2019, and Jan. 1, 2020, its customers spent USD1.42 billion in the App Store, a 16 per cent increase over the previous year, and USD386 million on Jan. 1 alone, a 20 per cent increase.
The number of users of the News app rose nearly 18 per cent from a year ago, although the company did not break out subscriber numbers for the Apple News+ service, which costs USD9.99 per month.
The numbers also point to a big shift in spending in the Thanksgiving to Christmas holiday season in the United States, with consumers splurging on apps and online shopping rather than in brick-and-mortar stores.
Mastercard Inc’s data tracking retail sales from Nov. 1 through Christmas Eve showed US shoppers spent almost a fifth more online during this year’s holiday shopping season than a year ago, accounting for 15 per cent of all retail sales.
The App Store growth numbers were roughly in line with the overall trend for Apple’s services segment revenue, which rose 16 per cent to USD46.3 billion in its most recent fiscal year ended in September. In comparison, iPhone sales fell 14per cent to USD142.4 billion in the same period.
Apple keeps between 15 per cent and 30 per cent of the sales through its App Store, depending on whether users buy software as a one-time purchase or recurring subscription.
The company launched several new services in 2019, including the streaming service, a video game service and a credit card.
Shares of the company were marginally down in early trading.
