Samsung has long been a rival of Apple and every smartphone flagship that the company has launched was considered as an iPhone rival. But statistics have always shown that the devices manufactured by the South Korean firm had little or no impact on sales of its Cupertino-based rival.
And this is what has happened this year as well, with Canaccord Genuity’s analyst T.Michael Walkley stating that the sales of the iPhone 7 have remained steady since and even increased in June, as opposed to all the expectations which predicted a drop.
It was widely believed that the iPhone sales would decline substantially after the arrival of the updated Samsung Galaxy lineup, the Galaxy S8. But this is not the case. The iPhone 7 is selling better despite the outdated design and Apple has expecting increasing figures in anticipation of the iPhone 8 launch.
“At a minimum, we expect the new iPhone to include an OLED screen (produced by Samsung initially with potential second sourcing in 2018 from Japan Display, Sharp, and AU Optronics) with very high screen to body ratio, the elimination of the home button, fast or accelerated charging, improved stereo speakers, fewer color SKUs, 64GB and 256GB memory options, and possibly improved water resistance. We also anticipate 3D sensing technology for facial recognition, wireless charging and a full glass body design,” he says.
There is an increased chance that the Touch ID will no longer be offered on the iPhone 8, as analysts believe that Apple is slated to give up on this feature entirely.
The iPhone is slated to come with 3D facial recognition system which would provide biometric authentication — something similar on the lines of the Galaxy S8’s face recognition system.
The iPhone 8 is projected to launch this September, alongside updated iPhone 7s and iPhone 7s Plus.
