Philips India undertakes series of initiatives to observe No Smoking Day
Royal Philips has launched a series of initiatives reaching out to respiratory patients, and young parents across digital platforms as well as on ground, making them aware of the health impacts associated with indoor pollution which is equivalent to cigarette smoking.
According to a correlation drawn by Berkeley Earth, average PM2.5 level in Delhi NCR in 2018 was equivalent to smoking 7 cigarettes a day. Air pollution kills more people worldwide each year than does AIDS, malaria, diabetes or tuberculosis. It is arguably the greatest environmental catastrophe in the world today. With the present PM2.5 levels across top polluted cities like Delhi NCR, Mumbai, Kolkata, Patna, Agra, Lucknow, Hyderabad, etc., almost the entire population is exposed to the health impacts of smoking without actually smoking cigarettes. Philips India, through its leadership in technology and innovation in air purification segment, is raising awareness about the existence of hazardous indoor air pollutants and the role of air purifiers to breathe healthy.
To create awareness across the country around indoor pollution levels, which are almost 8-10 times more toxic than WHO recommended levels, the initiative will witness Philips organizing live demonstrations across 100 stores in Delhi NCR, Mumbai, and Bengaluru reaching out to respiratory patients and parents of young kids to increase awareness about health impacts of air pollution, both indoor and outdoor, and how air purifiers can make a difference to the lives of the consumers. Philips is also running a campaign tilted ‘‘Save your lungs: Breathe Healthy’ across its social media handles including, Facebook, Instagram and Google Display Network.
Further to Philips' commitment to deliver meaningful innovation in personal health and well-being, through such initiatives, the company is dedicated to improving the quality of air by developing superior air purification solutions, in turn, helping people lead healthier lives.
