WhatsApp could using the new features for testing a separate app for businesses ahead.
Old rumours are moving on to a new level with WhatsApp hinting towards building a new separate application for businesses.
WhatsApp is presently in the news for the best and worst reasons. While most of the news speaks of the various features implemented by the messaging app, the darker side hammers it down for playing with users’ privacy. Several governments are scrutinising the privacy issue after WhatsApp announced that they will be sharing data with Facebook to improve on quality, implement advertisements based on the data and many other such reasons. While nothing is clearly communicated from the social giant Facebook, which owns WhatsApp, things are still rumoured about the data sharing reasons between Facebook and WhatsApp.
Facebook-owned WhatsApp messenger is now rumoured to be working on its next separate application for business users. According to a report from Fitnhit.com the social giant, with over 1 billion users on WhatsApp alone, has already rolled out the option to edit and revoke your messages only for iPhone users (in beta stage), and this could be the start of tests for the business app. Businesses can use this feature to interact with users around the globe to increase their promotions, advertisements and product alerts.
According to that release, WhatsApp would allow businesses to update useful information to their users, for example — flight notifications, receipts, delivery tracking, and many such important information. “We will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you. We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honour the choices you make,” mentioned WhatsApp on its site’s legal info.
For now, things aren’t as clear whether WhatsApp is working on a separate app for businesses to use, which will co-exist and interlink with the existing app or will it be a ‘for business’ feature included within the same app. Things will get clearer as we move ahead, but for now, you as a user should be prepared for the change. You could wake up one day with your flight alerts, or courier delivery statuses on your notification bar from WhatsApp.