Over 92 per cent of the iPhone users are looking to upgrade within the next 12 months. According to a report published by Morgan Stanley, 92 per cent of iPhone users could upgrade within the next 12 months, and are interested in Apple iPhones. The loyalty rate looks interesting, seeing how the Cupertino-based company intends to release the iPhone 8 in the fall.
The Morgan Stanley study has been retrieved by StreetInsider which reveals that Apple’s 92% retention rate is higher than Samsung’s 77% or LG’s 59%. It’s even higher than Motorola’s 56% or Nokia’s 42%. Also, in addition, the retention rate is higher than the 86% indicator from last year.
While on the major side, the competition on the market of Android-running smartphones is much stronger, while some iOS users do not wish to switch to another operating system on their phones. The study shows the situation among iPHone users, ahead of Apple’s planned launch of three new smartphones, the iPhone 7s, 7s Plus, and the redesigned iPHone 8.
The latter features a new look and the addition of OLED display and 3D sensing camera that is believed to perform facial recognition features. The iPhone 8 will surely drive demand up, although its price tag north of $1,000 might discourage some potential buyers.
Furthermore, Morgan Stanley analysts have stated regarding shipments is that the smartphone shouldn’t experience any delays, as production of OLED components and other specs is on schedule. During the second half of this year, iPhone shipments will grow just 3%, only to take off in 2018, Morgan Stanley analysts have revealed.
Recently, images of an iPhone 8 mockup surfaced online, reportedly revealing the final design for Apple’s upcoming flagship. The device is expected to feature wireless charging and augmented reality features, thanks to improved camera capabilities. The dual-camera setup on the back is on a vertical position and it’s still unclear if the Touch ID will be embedded into the OLED display or placed at the back of the phone.
