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Gmail for iOS gets smarter notifications

Google has rolled out the high-priority notifications feature that will give users a much smarter way to manage their notifications.

A few months ago, the world’s most popular email service — Gmail received a big overhaul. Google made some changes with email nudging, snoozing, and confidential mode making their debut alongside a solid visual redesign for Gmail. While the majority of Google’s overhaul was focused on Gmail, one of the most important features that Google added — the high-priority notifications.

Google has rolled out the high-priority notifications feature as a server-side change to iOS, that will give users a much smarter way to manage their notifications. This new feature leverages machine learning and artificial intelligence to help users get rid of alerts from spam emails and other random emails. In order to start getting the high-priority notifications on Gmail, one needs to select “High priority only” from the Notifications drop-down in the settings menu of your Gmail iOS app.

Google in a blog post said, "Notifications are only useful if you have time to read them—and if you’re being notified hundreds of times a day, chances are, you don’t. That’s why we’re introducing a feature that alerts you only when important emails land in your Gmail inbox, so you know when your attention is really required.”

Some iOS users may notice that they haven't yet received this feature, but Google said that it should be rolling out to everyone soon. The company is expected to roll out the feature to Android devices soon.

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