Twitter was one of the few organisations having this pro-user feature
In a recent press statement, Twitter has announced that they will be discarding the use of the “Do Not Track” feature for web browsers. They have opted for different privacy options and settings for their users.
According to its new privacy rules, Twitter is extending the activation period of its tracking cookies from 10 days to 30 days, beginning on June 18. The rules also allow users to switch off Twitter ads personalisation, disable geolocation and data sharing with third party websites.
By enabling DNT on in your web browser, websites that supported DNT could neither place nor read advertising cookies on your device while accessing Twitter. The feature was introduced back in 2012 to enable users to protect their privacy on the web by not collecting and storing any information about them. But advertisers could still track, collect and monetize data for business purposes.
“While we had hoped that our support for Do Not Track would spur industry adoption, an industry-standard approach to Do Not Track did not materialise,” stated Twitter. “We now offer more granular privacy controls,” they added.