Google will now provide many types of events on the Google mobile search app and mobile web will bring up a concise summary of events and activities from popular sites from across the web like BookMyShow.com, AllEvents.in, EventsHigh.com, and 10times.com.
So if you’re a food lover, typing a quick search like, “food festivals in Delhi,” will get you a listing of the options in an easy-to-review format. Have an interest in the performing arts? You can now check out the latest plays running near you. Even try out specific queries like “Marathi plays in Mumbai”. You can also try typing “events near me” for a broader view of the fun social events happening around you.
As part of this updated search experience for events, each listing contains key details in the event title including date, time, location, and even price where available. Tapping an event listing takes you directly to the website from where you can learn more or buy tickets.
Google has also released developer guidelines to help developers format their event listings so users can more easily find them when looking for activities and events on Google.
