Apple Inc reported sharp growth in its services business on Tuesday and Chief Executive Tim Cook said trade tensions between the United States and China were easing, helping boost the company’s shares after hours even though iPhone sales dipped in the holiday shopping quarter for the first time.
Apple said sales for the current quarter would most likely be lower than Wall Street expected, a signal that it continues to face weak demand for the iPhone, especially in China, the world’s biggest smartphone market.
But investors focussed on the company’s growing services, which include Apple Music and its App Store.
“The services number is good, and that is the growth engine going forward that people will continue to focus on,” said Ivan Feinseth, an analyst with Tigress Financial Partners.
Cook, who is in regular contact with US President Donald Trump, said there were signs of a detente in trade tensions with China, which may have depressed sales of its phones.
“If you were to graph up trade tension it’s clearly less in January than it was in December,” Cook told Reuters in an interview. “I’m optimistic that the two countries will be able to work things out.”
The company’s shares rose 6 per cent to USD 163.50 in after-hours trading. They had fallen more than 30 per cent since November on concerns about weak iPhone sales and a general decline in high-tech stocks. Shares of iPhone suppliers including Micron Technology, Broadcom Inc and Skyworks Solutions rose more than 1 per cent in extended trade after Apple’s report.
“It appears that the bears pressed way too hard on the negative bets and even this more negative report couldn’t drive the stock lower,” said Hal Eddins, chief economist for Apple shareholder Capital Investment Counsel.
Apple said revenue from services, which investors are counting on to fuel growth, reached USD 10.8 billion, in line with Wall Street estimates. Services gross margin hit 63 per cent, up from 58.3 per cent a year ago. Analysts previously estimated the services gross margin could top 60 per cent.
“They get more efficient as they get larger,” Cook told Reuters.
The company said it has 360 million subscribers to both its own and third-party services and set a goal to expand that to 500 million by the end of 2020. It said it has 1.4 billion active devices, an increase of 100 million from last year, and that 900 million of those are iPhones.
Apple said it would start providing regular updates on the number of iPhones and overall devices in use - what is known in the tech industry as the installed base. The company stopped reporting unit sales of its iPhones the latest quarter.
Apple counts both subscribers to its own services as well as Apple device users who subscribe to outside apps or services using Apple’s payment systems. Apple keeps up to 30 per cent of the payments it handles.
Apple’s iPhone revenue declined 15 per cent year-over-year to USD 51.9 billion. Cook said China’s economic weakness hurt iPhone sales there.
He said Apple is rethinking how it prices the iPhone outside the United States after largely setting the price in US dollars, which made the phones more expensive in local currencies as the dollar strengthened.
In markets with currencies that weakened considerably against the dollar over the last year, iPhone price “increases were obviously more,” Cook told Reuters. “And so as we’ve gotten into January and assessed the macroeconomic condition in some of those markets, we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas.”
Apple said it expects revenue between USD 55 billion and USD 59 billion for the current quarter ending in March, largely below analysts’ average estimate of USD 58.83 billion, according to IBES data from Refinitiv.
For the quarter ending in December, the company’s busiest due to the holiday shopping season, Apple reported revenue of USD 84.3 billion, slightly above analysts’ average estimate of USD 84 billion. Apple warned in early January that sales would miss the targets it gave in November.
Earnings per share were USD 4.18, compared with Wall Street’s average estimate of USD 4.17, according to Refinitiv data.
Investors have been closely tracking the company’s share repurchase activity in hopes that it will help buoy the falling share price, which has knocked Apple off its throne as the world’s largest technology company with a market value of more than USD 1 trillion.
Apple said it bought back USD 8.2 billion worth of shares in the quarter ended in December, less than half the USD 19.4 billion it purchased in the quarter ended in September. Apple said its net cash position - cash minus its debt - was USD 130 billion, up from USD 123 billion in the previous quarter. Apple has publicly said it plans to draw its net cash position to zero.
Some investors were disappointed Apple did not take advantage of low prices over the last quarter to buy back more stock. Ross Gerber, chief executive of Santa Monica, California-based Apple shareholder Gerber Kawasaki, said that Cook “is very annoying in this way” and was “just playing the game so safely.”
“Tim just wants to be predictable and it seems to be working for now,” Gerber said.
