The company will continue to hold the top position by innovating and creating new mobile experiences.
Samsung may be facing severe competition from rival Huawei, but that is no stopping the South Korean giant from retaining its hold on the global market.
In a recent interview, Samsung CEO DJ Koh said that the company has led the smartphone market for the past 10 years and will continue to do so for the next 10 years, Digital Trends reports.
Koh also stressed that the company will continue to hold the top position by innovating and creating new mobile experiences.
His comments arrive after the president of Huawei Business Group, Richard Yu, laid out goals of making Huawei as the world’s number one smartphone manufacturer.
Samsung accounted for 18 per cent global market share followed by Apple at 17 per cent and Huawei at 15 per cent, according to Counterpoint Research data at the end of 2018.