Shanghai: Visitors in face masks streamed into Shanghai Disneyland as the theme park reopened Monday in a high-profile step toward reviving global tourism that was shut down by the coronavirus pandemic.
The House of Mouse’s experience in Shanghai, the first of its parks to reopen, foreshadows hurdles leisure industries might face as they reopen. Disney is limiting visitor numbers, requiring masks and checking for the virus’s telltale fever.
China, where the pandemic began in December, was the first country to reopen factories and other businesses after declaring the disease under control in March even as infections rise and controls are tightened in some other countries.
“We hope that today’s reopening serves as a beacon of light across the globe, providing hope and inspiration to everyone,” the president of Shanghai Disney Resort, Joe Schott, told reporters.
Tourism was hit especially hard by controls imposed around the world that shut down airline and cruise ship travel, theme parks and cinemas. Disney’s latest quarterly profit fell 91% and the company said virus-related costs cut pretax profit by $1.4 billion.
Shanghai Disneyland and Disney’s park in Hong Kong closed Jan. 25 as China isolated cities with 60 million people to try to contain the outbreak. Tokyo Disneyland closed the following month and parks in the United States and Europe in March.
China has allowed shops and offices to reopen but is keeping cinemas, bars, karaoke parlors and other businesses closed.
Disney guests, some wearing Mickey Mouse ears, and children dressed as movie characters were checked Monday for fever at the park gate and walked down nearly empty lanes as employees waved to them. The company’s signature tune, “When You Wish Upon a Star,” played over loudspeakers.
Decals on sidewalks and at lines for attractions show visitors where to stand to keep themselves separated. The company said rides will be limited to one group of visitors per car to keep strangers apart.
“We don’t want people too close — front, back or side,” said Andrew Bolstein, the park’s senior vice president for operations.
The company said its plans were based on the experience of Disneytown, an adjacent shopping and entertainment facility that reopened earlier in the 1,000-acre (400-hectare) Shanghai Disney Resort.
Advance reservations are required and visitors are assigned times to enter. The company said earlier guest numbers will be limited to one-third of the usual daily level of 80,000 at the start and will gradually increase.
“Excited about the opening of the gate!” people in the first group of guests shouted as they entered the park at 9:30 a.m.
Shanghai Disneyland, which opened in 2016, is a joint venture between Walt Disney Co. and a company owned by the Shanghai city government.
Disney has a 43% stake in the Shanghai Disney Resort, which includes the theme park, two hotels and Disneytown. The resort said earlier it attracted about 12 million guests last year and a total of 66 million since it opened.
Disney, headquartered in Burbank, California, has yet to set a date for reopening its other parks worldwide.
Visitors to Shanghai Disney are required to show government-issued identification and use a smartphone app issued by the Shanghai city government that tracks their health and contacts with anyone who might have been exposed to he virus.
That allows the company to “understand and regulate the flow of traffic,” said Bolstein.
Activities including children’s play areas and indoor theater shows are closed in line with government restrictions, Bolstein said.
“We hope to bring them back some time soon,” he said.
