Karachi: Taxi-hailing service Careem introduced women drivers in Pakistan on Wednesday, a rare initiative in a deeply conservative Muslim country where women account for only 22 percent of the workforce.
Careem has a larger market share than rival Uber in most of the 32 cities in the Middle East, North Africa and Pakistan region in which it operates.
Now it has a new idea for Pakistan: taxis driven by women, who will pick up both male and female customers. The start-up operates in the Pakistani cities of Lahore, Islamabad and Karachi.
"We want to give women the same opportunities and the same chance that men have of leveraging our platform to generate healthy income," said Careem's Pakistan General Manager Ahmed Usman.
Usman said seven women drivers had qualified to join the fleet but applications were open and the company hoped more would apply.
Zahra Ali, 30, heard about Careem from a friend and thought it would be an "honorable" way to support her two children, who she is raising alone since the death of her husband two years ago.
She had just enough money to buy a car and got her driving license this year.
When Ali applied to be a Careem driver a few months ago, she was told there was no provision for women drivers. Then Careem called back with good news.
"The only skill I know is driving," Ali told Reuters at her home in the city of Lahore. "Now I can raise my children honorably, I can give my children a good education."
Women are not weak
Launched in Dubai in 2012, Careem has a global force of 90,000-plus drivers and more than four million users registered through its mobile app.
In the sweltering southern city of Karachi, among Careem's largest markets, demand for secure taxis is particularly strong among women, Usman said.
"If an organisation is offering security for women naturally that is very important. Especially in a city like Karachi where no work can be done in the absence of proper security," said driver Aasia Abdul Aziz, 46, when asked why she chose to work for Careen.
