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World cup 2019 (Photo: AFP)

Big brands bet on World Cup fever in India, where cricket is...

Advertisers estimate this year's advertising spend of more than USD 400 million will be nearly double of 2015.

28 Jun 2019 3:35 PM IST

Times have changed what we saw as smartphones and computers as the window to the world, will soon see the television as the next open window.

India ad spend likely to be Rs 697 billion in 2019: Report

The 2019 estimate is up from January's projection of 10.6 per cent growth in ad spend, and 10.8 per cent in 2018, the...

14 Jun 2019 3:27 PM IST

Brands with big budgets went on to make magnum opus films for the medium.

Rishta wahi, Soch Nayi

If Indian advertising came of age in the 1990s and the 2000s, it is all set to spread its wings and go wider and deeper...

19 July 2019 12:00 AM IST

iPhone launches have been pretty stale since the last few years.

Apple shows off the iPhone 11 Pro's toughness in new advertisement

While iPhone's were earlier known for a fragile screen prone to shattering, Apple is choosing to dispel that image with...

17 Sept 2019 4:49 PM IST

Screengrab from the Keep It Real Online video advertisement. (via Youtube)

New Zealand launches campaign for online porn safety

An advertisement showing two pornography actors turning up at a boy's home has helped the country's new online safety...

21 Jun 2020 2:10 PM IST

Sabyasachi advertisement on Mangalsutra campaign (Facebook)

Sabyasachi withdraws Mangalsutra campaign advertisement amid...

The withdrawal also came hours after MP Minister Narottam Mishra issued an ultimatum to Sabyasachi Mukherjee to withdraw...

1 Nov 2021 11:20 AM IST

Kellogg had in June decided to recall an estimated 1.3 million cases of its Honey Smacks cereal from more than 30 US states. (Representational Image/ PIxabay)

Television ads for sugary cereal do influence kids' breakfast cravings

Advertising aimed directly at kids has long been linked to an increased risk that children will make unhealthy food...

20 Dec 2018 10:31 AM IST

Facebook is letting people start a group reply to your Story with multiple friends.

EC asks Facebook to block advertisement 48-hour before polling

Section 126 of the Representation of the People prohibits displaying any election matter by any means.

28 Jun 2018 4:24 PM IST

Representational image

Help those in need, but avoid quotas

The affirmative action required should improve their capabilities as well as respect their self-confidence.

4 July 2017 5:43 AM IST

Twitter reported a net loss in the fourth quarter of $167 million, after a $90 million deficit in the corresponding period a year ago. Revenue in the quarter rose a modest one percent to $717 million.

Twitter explores subscription-based option for first time

Last month Twitter reported it had 319 million users worldwide.

24 March 2017 7:50 AM IST

Instagrams latest addition allow users to bookmark posts to look at later.

Instagram adds advertising to Instagram Stories

Instagram is expected to generate $3.64 billion in worldwide ad revenue this year.

12 Jan 2017 7:57 AM IST

Trai officers and telecom operators representative to suggest which are the provisions that have become obsolete and need to be changed.

Oct saw highest subscriber adds in a month: Trai

Total mobile subscriber base increased to 1,078.42 million at the end of October 2016.

10 Jan 2017 8:10 PM IST