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In house: Trivagos Abhinav Kumar says that they wanted a normal-looking person for their ads

It's a brand-new story

A microscopic view of the newest trend in the ad world reveals why commercials are doing away with popular faces in...

4 Sept 2017 12:10 AM IST

The secret to being cool: Try smiling

The study showed that participants had a less favourable impression of the brand when the models were inexpressive.

13 April 2018 6:47 PM IST

The Metro store is the first thematic store keeping alive the nostalgia of cinema associated with the theatre that was opened by the Metro-Goldwyn-Mayer studios in 1935. (Photo: twitter)

Central to cross Rs 3000cr topline in FY'19

Central, possibly the only fashion retail chain yet to log on to the e-commerce bandwagon, said it will remain offline.

16 Feb 2019 5:17 PM IST

Among the 11,000 brands studied by TRA Research on their buying propensity, almost 95 per cent brands registered net fall in consumers keenness to buy.

Brands losing buying focus

Only five per cent or 541 brands have increased their buying propensity over last year.

27 March 2019 1:38 AM IST

Here is how you can get to know brand authenticity

How do you know if your brand is authentic or not?

29 July 2019 10:54 AM IST

If youre the low-power person in the relationship, who continually loses out on brands and is stuck with your partners preferences, you are going to be less happy (Photo: AFP)

Relationships may be in trouble if partners like different brands

Most couples won't break up over brand incompatibility, but it leads to the low power partner becoming less and less...

15 Aug 2017 7:26 PM IST

Stunning growth: The FMCG sector in India is expected to more than double to $104 billion by 2020 from the current $49 billion. The sector is expected to grow at a compounded annual growth rate (CAGR) of 20.6 per cent. There is almost nothing else in the world growing this quick.

Fast moving India and it's hit goods

A candy, a drink from the '80s, a balm for pain are a few select examples of Indian FMCG prowess.

12 April 2017 1:57 AM IST