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The platform offers multiple ways to segment customer based on their past behaviour as well as likely future behaviour.

Helping future-forward brands engage with their customers effectively

CleverTap works with over 8000 brands across 100 countries helping them retain users and optimise engagement.

18 Dec 2018 5:04 PM IST

The BJP, however, said the permissions required are all contextual and cause-specific and that the data is being used for only analytics using third party service. (Photo: AP)

US analytics company denies receiving personal data from Modi app

A pseudonymous researcher alleged that Modi's app was pumping personal data to servers controlled by the firm without...

27 March 2018 3:47 PM IST