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Ikea, famous for its self-assembly products, faces a tough challenge in India where people are not used to having to put together assemble furniture themselves, analysts say. (Photo: AFP)

Ikea to launch e-commerce operations in India by March 2019

Betzel said Ikea was looking at total integration of both platforms.

11 Oct 2018 7:20 PM IST

Ikea, famous for its self-assembly products, faces a tough challenge in India where people are not used to having to put together assemble furniture themselves, analysts say. (Photo: AFP)

IKEA India to create 10000 jobs in Maharashtra

IKEA will offer many co-worker friendly policies to support life situations for women and men.

2 Nov 2018 10:22 AM IST

Ingvar Kamprad, founder of Swedish multinational furniture retailer IKEA. (Photo: AP)

Founder of IKEA, Ingvar Kamprad dies at 91

Kamprad died on Saturday at his home in Smaland, in southern Sweden, the chain's Swedish unit, IKEA Sverige, said on...

29 Jan 2018 11:31 AM IST

The ad uses technology similar to whats in an at-home pregnancy test, according to Ad Week. (Photo: Pixabay)

Ikea wants women to pee on magazine ad to avail discount

Apparently, once the woman urinates on the ad in Amelia magazine, a discount is revealed, only if she is pregnant.

12 Jan 2018 10:11 AM IST

Ingvar Kamprad, founder of Swedish multinational furniture retailer IKEA. (Photo: AP)

A shopping jaunt like none other

For instance, say you are in IKEA to pick up a double bed and a matching mattress.

10 Feb 2018 3:16 AM IST

Ikea gears up to launch its first India store on July 19

The company officials said that the store would cater to every segment of customer and cover all price points.

5 July 2018 7:40 AM IST

Buoyed by the trend of working from home and rapidly adapting our strategies to address both the challenges and the opportunities created by the crisis, Appinventiv continued to thrive even during Covid. By arrangement

Rise of Appinventiv: Journey of the fastest-growing digital...

Appinventiv helped Domino's redefine themselves using new digital approaches, resulting in a 23% increase in conversion...

3 Aug 2021 12:09 AM IST

Staff arrange furniture inside Indias first IKEA store ahead of its opening in Hyderabad on Wednesday. (Photo: AP)

As IKEA tackles India, furniture and food go 'desi' at Hyderabad store

Hyderabad store is the first of 25 outlets the Swedish furniture giant hopes to open by 2025 across the country.

9 Aug 2018 3:09 PM IST

Ikea, famous for its self-assembly products, faces a tough challenge in India where people are not used to having to put together assemble furniture themselves, analysts say. (Photo: AFP)

'Saare jahan se achcha', plays Army band as IKEA opens store in...

The store in Hyderabad is first of 25 outlets the Swedish furniture giant hopes to open by 2025 across country of 1.25...

9 Aug 2018 12:15 PM IST

The home goods retailer has already spent close to $750 million procuring Indian sites for four stores.

Five challenges IKEA will face in India

Prising Indians away from local furniture makers that they trust is going to be difficult for IKEA.

9 Aug 2018 10:52 AM IST

Swedish home furnishings major IKEA opens first India store

Company plans to hire 15,000 in the coming years as it expands operations in India.

9 Aug 2018 10:45 AM IST

Swedish home furnishings major IKEA will also have an online channel for its customers. (Photo: AFP)

As IKEA opens first store in India, here are 5 major challenges it...

IKEA is spending USD 1.5 bn in India but analysts reckon it is going to be several years before it starts seeing...

9 Aug 2018 10:40 AM IST