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Vishikh Talwar

The report said new information has the highest receptivity in India, more than 50 per cent men and women become more positive towards the ads that have new information. (Representational Image)

58 pc ads target women exclusively, 35 pc target both genders: Report

The report revealed disconnect between consumer and business opinions of gender portrayals in advertising.

14 Mar 2019 5:41 PM


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