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  Life   Food  24 Dec 2018

Life, Food, 24 Dec 2018

A product that is already healthy, like water, would benefit more from villain labelling because it makes the water seem more edgy and exciting.

Hero labelled foods influence buyers, says study

Unhealthy food with Labels that have images of heroes would be more compelling than the same foods shown with villain labels.

24 Dec 2018 11:05 AM


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